Prospect Scoring

Engage Unknown Consumers like Profitable Students

What if you could take your cold, purchased and rented lists and dramatically increase your conversion rate by bringing personalization and focus to your outbound marketing — as if you were engaging profitable students?

With Prospect Scoring powered by the ElementOne Analytics Platform, you can assign custom scores to telemarketing, email and direct mail lists so you can readily segment and prioritize them.

What’s more, you can use the scores to drive personalization of messages, offers and promotions — further boosting your enrollments and graduation rate.

Building Analytics to Suit Your Growth Strategy

TARGUSinfo works with you to determine the optimal approach to Prospect Scoring based on whether you want to predict learners most likely to:

• Convert or stay and pay
• Enroll in certain classes and programs
• Be most responsive to a given message, offer, price or promotion

With our authoritative data and proprietary linking logic, no other company can match our ability to accurately identify prospective students and link them to attributes — such as demographics, buying behaviors and attitudes — in real time. The result is exceptionally predictive prospect scores.