DISPLAY ADVERTISING OPTIMIZATON

Your Audience. Online. Verified.

You already know that brand impact, brand perception and response rates increase with better ad placement. You also know that it’s not that easy. Targeting the right audience online is finally within reach through AdAdvisor.

The advent of third-party data has given rise to a wide array of targeting methods previously not available. This shift in the display-advertising ecosystem brings new challenges such as evaluating data providers and identifying reliable solutions that deliver results.

Guaranteed to Maintain Integrity over Time

The cornerstone of AdAdvisor’s audience-targeting data is high-quality, offline attributes — including demographics, shopping behaviors, lifestyles, preferences and brand affinities — that are verified and highly stable. Thanks to our authoritative data and proprietary linking logic, no other company can match our ability to accurately identify Internet users and link them to attributes — such as demographics, buying behaviors and attitudes — in a real-time, privacy-friendly manner.

Results without Clickstream and Behavioral Data

While many solutions deliver an audience based on recent browsing behavior, AdAdvisor uses actual offline behaviors to deliver a high-quality, balanced audience with high fidelity.

Plan. Deliver. Optimize.

AdAdvisor gives you the power to target likely buyers, current owners and consumers with specific brand affinities at the “top of the funnel”… all against precise demographics in real time. Now you can deliver the most relevant display ads from the first impression. No more waiting 10-45 days to “build” a profile or audience group.

AdAdvisor categorizes Internet users into anonymous audience groups — in a privacy-friendly manner — based on offline consumer information. Each AdAdvisor cookie is deployed to score Internet users according to their unique audience group — enabling you to target the most relevant ad to every user regardless of location or media buying methodology.