Keynote Speakers

Greg Stuart
Co-Author, What Sticks and Former CEO of IAB

Greg Stuart is a recognized thought-leader in digital media & advertising and was selected by Ad Age as one of “10 Who Made Their Mark” in 2006.

He is the former CEO of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He led the industry from $6 to $17 billion annually while growing the IAB’s revenues +500% in four years. The IAB serves AOL, CNET, Google, Disney, Yahoo! & others.

Ad Age identified his book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” as the “Number one of 10 books you should have read”.

Greg has more than two decades of experience in Internet media and advertising start-ups in addition to traditional advertising. He has served as head of Marketing/Biz Dev/Ad Sales at Cars.com, pushing them to number 1 in the category within 6 months post launch. He also served as VP of BD at Flycast Networks, when it IPO'd and then sold to CMGI.  He's been a Venture Partner, Interim CEO of 2 Ad Technology companies, launched Sony Online Venture’s The Station and built the first Interactive division at the world’s leading direct marketing agency, Wunderman (subsidiary of Young & Rubicam).

He currently serves on the Board of Zimbio.com, backed by August and Menlo Ventures. He recently served on the Board of Rapt, Inc. in SF, sold to Microsoft; and Board of Allyes in China, sold to Focus Media and is actively seeking a new BOD role currently. Greg also is on Advisory Boards of a 12+ venture-backed companies in Search, Mobile, Video, Research, & Social Media backed by Intel, Greylock, Sierra, USVP, Union Square, Oak VC, DFJ, Canaan, Spark, TimeWarner Ventures, and others.

As a member of the National Speakers Association, he speaks on the failings, and opportunity, of advertising around the world including Istanbul, Israel, Germany, Canada, Mexico City, Sao Paulo, Switzerland, Zurich, Shanghai, Sydney, Barcelona, Monaco, Tokyo and others.

Emily Riley,
Principle Analyst, Forrester Research, Inc.

Emily serves Interactive Marketing professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response. Her research coverage includes Behavioral Targeting, Brand & Product Web Sites, Interactive Marketing, Marketing & Advertising, Marketing Measurement, Marketing Measurement Methods & Techniques, Marketing Planning, Media Buying, North America, Online Advertising, Social Marketing. Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its Web site as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites. Emily earned a bachelor's degree from The Johns Hopkins University.

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